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Management |
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2.
Qualitative analysis
The distinction between qualitative and quantitative data is not as clear cut as is often thought. Quantitative data is often also qualitative data and qualitative data can be quantitative data. However it is still a useful ‘common sense’ distinction when thinking about how to collate, analyse and report on data.
Qualitative data - possibilities
Qualitative data can be in a multitude of forms, for example
- Interviews and focus group discussions
- Transcripts of interviews and focus group discussion
- Audio tapes of interviews and discussions
- Photos
- Video
- Client files
- Policy manuals
- Historical records
- Reports
- Books
- Newspapers.
Analysis
of qualitative data turns data into findings. However there is no recipe
for that process.
Some approaches to organising qualitative data are:
- Storytelling
approaches
Chronology and history
Flashback - Case
study approaches
People
Critical incidents
Settings - Analytical
framework approaches
Processes
Issues
Questions
Sensitizing concepts
Some approaches to analysing qualitative data are:
- Pattern, theme and content analysis
- Developing classification and coding schemes
- Comparing and contrasting
- Logical analysis
- Developing typologies
- Mapping processes and impacts
- Qualitative data analysis can be assisted by computers software.