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The essence Evaluation is a process of asking and answering questions about worthwhileness. We often judge worthwhileness in terms of effectiveness, efficiency, adequacy and appropriateness. In answering evaluation questions we need to use the tools most appropriate to the change processes we are evaluating. So evaluating an administrative process like doing the payroll is different to evaluating a community development process. The size of the evaluation needs to be in proportion to purpose of the evaluation. This often means a small project will have a small evaluation compared with a larger project. Planning and evaluation are integrally connected. They are like two sides of the one coin. When projects are being planned it is also the time to plan the evaluation. See the Section Planning on page 19. Worthwhileness Evaluation
is a process of asking and answering questions about worthwhileness. Evaluation questions We often judge worthwhileness in terms of effectiveness, efficiency, adequacy and appropriateness.
An evaluation process Evaluation is a process:
Key question: Who are the users of the evaluation? What will they find useful? Evaluation strategies and tools Many different strategies and tools are used in evaluation processes, e.g.
Key question: What is the most appropriate mix of strategies and tools for any particular evaluation process? Types of change processes There are many different types of change processes, e.g.
The characteristics of these change processes are different, for example, manufacturing and administrative processes compared with human service and community development processes:
Human service and community development processes compared with manufacturing and administrative processes:
In community development processes:
These characteristics affect the appropriateness of the strategies and tools. For example it is not appropriate to use unit costing in community development processes because unit costing requires standardised processes whereas community development processes are individualised and open-ended. Key question: Are the evaluation strategies and tools appropriate for the kinds of processes being evaluated? Uncertainty and rigour The differences in characteristics of the
various types of processes mean there
is more uncertainty
in evaluating human
service and community
development
processes
than there is in evaluating manufacturing
or administrative processes. More rigour is required in the evaluation of human services and community development processes (compared with manufacturing or administrative processes) to ensure we are reasonably certain of what is happening in the change processes being evaluated. Rules of thumb Some rules of thumb for rigour are:
Rules of thumb for use of data
Key question: Given the nature of the change processes we are evaluating, have we sufficient evaluation strategies in place to convince a reasonable person about the worth of what we are doing? |
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